Rich Page, "Website Optimization: An Hour a Day - A Conversion Rate Optimization and A/B Testing Guide"
ISBN: 1118196511 | 2012 | EPUB/MOBI | 360 pages | 6 MB/7 MB
This hands-on conversion rate optimization and a/b testing resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From a/b testing and optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your website and conversion rate optimization efforts.
Zeroes in on fundamentals such as understanding key conversion rate metrics, choosing analytics tools, researching your visitors, and crafting a plan for what to a/b test and optimize
Walks you through a/b testing ideas for many types of web pages including the homepage, product and lead generation pages, and checkout pages
Guides you through important conversion rate optimization areas such as optimizing calls-to-action, navigation, headlines and images
Addresses advanced topics including mobile website optimization, paid search optimization, email marketing optimization, rich media, and more
Includes hundreds of a/b and MVT test ideas, 75 website optimization tools, and a website optimization checklist to help you with your efforts
Full of best practices and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible a/b testing and conversion rate optimization results from their website.